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Title Writing health communication : an evidence-based guide / [edited by] Charles Abraham and Marieke Kools.
Published London : SAGE, 2012.
Book Cover
LOCATION CALL # STATUS
 Floor3  R119 .W75 2012    IN LIBRARY
  
Description xv, 175 p., [4] p. plates : ill. (some col.) ; 25 cm.
Bibliography Includes bibliographical references and index.
Contents Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools.
Subject Medical writing.
Communication in medicine.
Added Author Abraham, Charles.
Kools, Marieke, 1978-
ISBN 1847871860 (pbk.)
9781847871855
1847871852
9781847871862 (pbk.)
OCLC number 773420566