California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Phillips, Andrea, 1974-
Title A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / Andrea Phillips.
Published New York : McGraw-Hill, c2012.
Book Cover

 Floor4  QA76.76.I59 P496 2012    DUE 02-28-16 BILLED
Description xii, 272 p. : ill. (some col.) ; 20 x 24 cm.
Note Includes index.
Summary This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether you're in game design and development, book publishing, film and television, or any other traditional or digital medium, A Creator's Guide to Transmedia Storytelling will give you the tools and knowledge you need to create deeper forms of audience engagement.
Subject Digital storytelling.
Interactive multimedia.
Internet entertainment industry.
Marketing -- Psychological aspects.
ISBN 9780071791526 (alk. paper)
0071791523 (alk. paper)
OCLC number 772122067