California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Salkowitz, Rob, 1967-
Title Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment / Rob Salkowitz.
Published New York : McGraw-Hill, c2012.
Book Cover

 Floor4  PN6714 .S255 2012    IN LIBRARY
Description viii, 292 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Five days in July -- Note for business readers -- Day Zero : Hoteloween -- Wednesday : preview. Backing into the future ; Setup ; Welcome to Comic-Con -- Thursday : liftoff. Larger than life : superheroes and the future of the man of tomorrow ; Camp breaking dawn and the twilight of the boys club ; Strange synergies : what do sitcoms, buddy cops, and talking dogs have to do with comics? ; After hours : the twenty-first-century comics publishing business -- Friday : escape velocity. Hall H : transmedia overdrive ; Artists at the circus ; are alt.comics part of pop culture? ; The future of nostalgia : how fans co-create their media experience ; After hours : the Eisner Awards -- Saturday : peak geek. Gaming the system : comics, video games, and the mass marketing of geek culture ; The golden age : life in the dealer's room ; Casual fans : Mic and Emily's day ; After hours : trickster and the backlash -- Sunday : to infinity and beyond. Storming the gates : comics in schools, libraries, and museums ; Transcultural transmedia : the new global face of comics ; Digital destiny : atoms, bits, and dollars ; After hours : dead dogs and Englishmen -- Just wait till next year. Four paths to the future ; Endless summer ; Ghost world ; Infinite crisis ; Expanding multiverse ; Strategies for success.
Subject Comic books, strips, etc. -- Authorship -- Marketing.
Comic books, strips, etc. -- Marketing.
Comic books, strips, etc. -- Technological innovations.
Popular culture -- Economic aspects.
ISBN 0071797025 (alk. paper)
9780071797023 (alk. paper)
9780071797030 (e-ISBN)
0071797033 (e-ISBN)
OCLC number 772122076