California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Rosenberg, Martha, 1952-
Title Born with a junk food deficiency : how flaks, quacks, and hacks pimp the public health / Martha Rosenberg.
Published Amherst, N.Y. : Prometheus Books, c2012.
Book Cover

 Floor4  RA440 .R665 2012    IN LIBRARY
Description 373 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Big Pharma. When the medication is ready, the disease (and patients) will appear-- or, When TV makes you sick. Dawn of a new market ; Go on, be happy ; But they couldn't say it if it weren't true-- ; Selling soap, cola, and-- psychiatric drugs ; The Black Hand of unbranded messages -- Fragile : handle with Risperdal-- and Seroquel and Zyprexa and Geodon. Antipsychotics for everyone ; Molecules that keep on giving ; Help! My one-year-old has GERD! ; Open hearings, closed minds -- Weapons of hormonal therapy. Déjà vu and Fool me twice ; Replacing hormone replacement -- The war after the war : how a scandal-linked drug is adding to combat troops' wounds. Horrors on the battlefield-- and afterward ; Lest we forget ; Living with loss ; An elephant in the room called Big Pharma ; Spinning Seroquel-related deaths ; Still marketed, still a wonder drug -- A side effect from which there is no recovery. What's in a label? ; Pfizer pfacts ; When medication makes you worse, not better ; The pharmacobattlefield ; Psychoactive drugs that are not supposed to be psychoactive -- Protecting bones from products that protect bones. Pay no attention to the sensation in your throat ; More osteoporosis drugs-- and more dangerous side effects ; Wanted : old bones and young --
Big food. We're drinking what? The rise and fall of Monsanto's bovine growth hormone. More milk for people to not drink ; Label roulette ; The cows behind the mustache -- "Eggsposés" and Teflon chicken dons. The incredible-because-it's-even-edible egg ; Braving the barns ; Teflon chicken dons -- The drugstore in your meat. Resisting antibiotic resistance ; See ya on the Hill ; Other weapons of growth -- Farmer Jones : do you know who your employees are? Undercover like me ; Undercover investigators or trespassers? -- Slaughter transparency and its downsides. A different kind of "chute" ; Meat produced by the "honor system" -- Mad Cow Disease : forgotten but not necessarily gone. Be careful what you eat and what you eat eats ; Cluster bombs ; Trace-backs and fallbacks -- Brave new food : so safe it's not even labeled. Seems safe, but who knows? ; Pimping food.
Summary A hard-hitting expose that blows the lid off of suspicious and disreputable practices in the big food and big pharmaceutical industries. The author argues that pharmaceutical and agricultural industries are tainting public health through marketing disguised as medical education and research, aggressive lobbying, and high-level conflicts of interest.
Subject Health education.
Consumer education.
ISBN 1616145935 (cloth)
9781616145934 (cloth)
9781616145941 (ebook)
OCLC number 764387194