California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Genosko, Gary.
Title Remodelling communication : from WWII to the WWW / Gary Genosko.
Published Toronto ; Buffalo : University of Toronto Press, c2012.
Book Cover

 Floor4  P93.55 .G46 2012    IN LIBRARY
Description 161 p. : ill. ; 24 cm.
Series Toronto studies in semiotics and communication
Toronto studies in semiotics and communication.
Bibliography Includes bibliographical references and index.
Contents 1 Regaining Weaver and Shannon [Warren Weaver, Claude Shannon] -- 2 Encoding and Decoding Stuart Hall -- 3 Roman Jakobson and the Primacy of the Poetic -- 4 All Models are Simulations: Jean Baudrillard's Critique of Communication [Baudrillard] -- 5 Phatic (Dys)functions -- 6 Umberto Eco and Guerrilla Decoding -- 7 From General Modelling to Metamodelling
Summary "Covering major developments from post-war cybernetics and telegraphy to the Internet and our networked society, Remodelling Communication explores the critical literature from across disciplines and eras on the models used for studying communications and culture. Proceeding model-by-model, Genosko provides detailed explanations of mathematical, semiotic, and reception theory's encoding/decoding models, as well as Baudrillard's critique of models and general models that bring together a variety of disciplinary perspectives. Providing a dynamic, forward-looking reorientation towards a new universe of reference, Remodelling Communication makes a significant, productive contribution to communication theory."--pub. desc.
Subject Communication models -- History -- 20th century.
Communication and culture -- History -- 20th century.
ISBN 9781442644342 (acid-free paper)
1442644346 (acid-free paper)
OCLC number 766387992