California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Flowers, Paul W.
Title Underdog advertising [electronic resource] : proven principles to compete and win against the giants in any industry / Paul W. Flowers.
Published Dallas, TX : Brown Books, c2006.
Book Cover

 Electronic Book  HF5823 .F56 2006eb    ONLINE
Description 1 online resource (x, 214 p.) : ill.
Bibliography Includes bibliographical references and index.
Note Description based on online resource; title from digital title page (viewed on Aug. 28, 2012).
Subject Advertising.
Advertising campaigns.
ISBN 9781605570396 (electronic bk.)