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Author Elliot, Jay.
Title The Steve Jobs way [electronic resource] : iLeadership for a new generation / Jay Elliot with William L. Simon.
Published New York, NY : Vanguard Press, c2011.
Book Cover
LOCATION CALL # STATUS
 Electronic Book  QA76.2.J63 E45 2011eb    ONLINE
  
Description 1 online resource (xiv, 242 p.)
Bibliography Includes bibliographical references.
Contents Product czar -- Passion for the product -- Success is in the details -- Talent rules -- Teaming : "pirates! not the navy" -- Tapping talent -- Rewards for the pirates -- Team sports -- The product-driven organization -- Maintaining momentum -- Recovery -- Holistic product development -- Evangelizing innovation -- Becoming cool : a different view of selling -- The door opener : branding -- Riding the retail juggernaut -- Achieving the definition of cool : "there's an app for that" -- On becoming Stevian -- In his footsteps.
Subject Jobs, Steve, 1955-2011.
Computer engineers -- United States -- Biography.
Businesspeople -- United States -- Biography.
Apple Computer, Inc. -- History.
Computer industry -- United States -- History.
Related Names Simon, William L., 1930-
Related To Print version: Elliot, Jay. The Steve Jobs way. New York, NY : Vanguard Press, c2011. 9781593156398 1593156391 1593156642 (DLC) 2010049400
ISBN 1593156642 (electronic bk.)
9781593156640 (electronic bk.)