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Title The portable MBA [electronic resource] / edited by Kenneth M. Eades ... [et al.].
Published Hoboken, N.J. : John Wiley & Sons, c2010.
Book Cover
LOCATION CALL # STATUS
 Electronic Book  HD31 .C6134 2010eb    ONLINE
  
Edition 5th ed.
Description 1 online resource (xvii, 358 p.) : ill.
Bibliography Includes bibliographical references and index.
Contents Accounting principles -- The principles of economics -- Introduction to business ethics -- Marketing management -- Financial management -- Operations management -- Managing people -- Supply chain management -- Strategy : defining and developing competitive advantage -- Financial analysis and firm valuation -- Consumer behavior -- New product creation -- Entrepreneurship -- Emerging markets and development -- Enterprise risk management -- Leading from the middle -- Managing teams -- Starting your new career with your MBA.
Subject Management.
Marketing.
Accounting.
Personnel management.
Related Names Eades, Ken M.
Related To Print version: The portable MBA. Hoboken, N.J. : John Wiley & Sons, c2010. 9780470481295 0470481293 (DLC) 2009049299
ISBN 0470627255 (electronic bk.)
9780470627259 (electronic bk.)