California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Katz, Helen E.
Title The media handbook [electronic resource] / by Helen Katz.
Published New York : Routledge, 2010.
Book Cover

 Electronic Book  HF5826.5 .K38 2010eb    ONLINE
Edition 4th ed.
Description 1 online resource (xii, 212 p.) : ill.
Subject Advertising media planning.
Mass media and business.
Marketing channels.
Related To Print version: Katz, Helen E. The media handbook. New York : Routledge, 2010. 9780415873536 0415873533 9780415873543 0415873541 0203864557 (DLC) 2009043449
ISBN 0203864557 (electronic bk.)
9780203864555 (electronic bk.)