California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Greatbatch, David, 1953-
Title Management speak [electronic resource] : why we listen to what management gurus tell us / David Greatbatch and Timothy Clark.
Published London : Routledge, 2005.
Book Cover

 Electronic Book  HD30.3 .G735 2005eb    ONLINE
Description 1 online resource ( xiv, 155 p.)
Bibliography Includes bibliographical references (p. [143]-150) and index.
Contents Book Cover; title; Copyright; Dedication; Contents; Tables; Preface; Acknowledgements; Chapter 1 Management gurus; Chapter 2 Live presentations; Chapter 3 Packaging the message; Chapter 4 Generating collective audience response; Chapter 5 The role of humour and laughter; Chapter 6 Telling stories; Chapter 7 Conclusion; Appendix Glossary of transcription symbols; Notes; References; Index;
Note Description based on print version record.
Subject Communication in management.
Business consultants.
Persuasion (Rhetoric)
Related Names Clark, Timothy, 1964-
Related To Print version: Greatbatch, David,. Management speak. London : Routledge, 2005. Greatbatch, David, 1953- Management speak. London : Routledge, 2005 0415306221 041530623X
ISBN 0203087712 (electronic bk.)
9780203087718 (electronic bk.)
0415306221 (hbk)
041530623X (pbk.)