California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Bly, Robert W.
Title The encyclopedia of business letters, faxes, and e-mail [electronic resource] : features hundreds of model letters, faxes, and e-mail to give your business writing the attention it deserves.
Published Franklin Lakes, NJ : Career Press, c2009.
Book Cover

 Electronic Reference  HF5721 .B59 2009eb    ONLINE
Edition Rev. ed. / by Robert W. Bly and Regina Anne Kelly.
Description 1 online resource ( 288 p.) :
Note Includes index.
Contents Introduction: Business Writing Basics In The Age Of Electronic Communications -- 12 general tips for better business writing -- How to determine the best medium for your message -- 1: Special Rules, Tips, And Guidelines For Writing Business E-mails -- Three basic rules of business e-mail etiquette -- Tips for avoiding common e-mail blunders -- Guidelines for crating the most effective business e-mails -- 2: How To Format Your Business Letter, Fax, Or E-mail -- Letters -- Faxes -- E-mails -- 3: Job-Hunting And Employment-Related Correspondence -- Correspondence to gain employment -- Correspondence to hire employees -- Other employment correspondence -- 4: Corresponding With Colleagues -- Business greetings -- Requests -- Thank-you correspondence -- Congratulations -- Declining requests and invitations -- Expressions of personal concern -- 5: Corresponding With Vendors -- Hiring vendors -- Placing and receiving orders -- Day-to-day contact -- Problem situations -- Thank-you correspondence -- 6: Corresponding With Employees and Employers -- Day-to-day communications with employees -- Communications with your employer -- Sharing good news -- Announcing bad news -- 7: Communications To Get, Keep, And Satisfy Customers -- Getting business -- Daily business transactions -- Taking care of customers -- Being courteous -- Dealing with problems -- Sample virus protection policy -- 8: Business And Consumer Complaints And Requests -- Business requests -- Business complaints -- Responses to customer complaints -- Consumer requests -- Consumer complaints -- Thank-you correspondence for resolved complaints -- 9: Credit And Collection Correspondence -- Correspondence regarding credit -- Collection notices -- Collection courtesy -- Collection tips -- 10: Sales Communications -- Writing formula that sells -- Sales series -- Tips for writing successful inquiry fulfillment letters -- Word on bounce-back cards -- Follow-ups -- Quotations and estimates -- Agreements -- Correspondence about add-on support -- Order confirmations and "zap" correspondence -- 11: Direct Marketing Communications -- E-mail marketing: making it work for you -- Direct mail sales correspondence -- Lead-generating correspondence -- Instructions for direct marketing design -- Index -- About the authors.
Note Description based on print version record.
Subject Commercial correspondence -- Handbooks, manuals, etc.
Memorandums -- Handbooks, manuals, etc.
Electronic mail messages -- Handbooks, manuals, etc.
Facsimile transmission -- Handbooks, manuals, etc.
Related Names Kelly, Regina Anne.
Alternate Title Business letters, faxes, and e-mail
Collection Title eBook collection (EBSCO).
Related To Print version: Bly, Robert W. The encyclopedia of business letters, faxes, and e-mail. Franklin Lakes, NJ : Career Press, c2009. Bly, Robert W. Encyclopedia of business letters, faxes, and e-mail. Rev. ed. Franklin Lakes, NJ : Career Press, c2009 9781601630292 (DLC) 2008041695
ISBN 9781601638724 (electronic bk.)
1601638728 (electronic bk.)
9781601630292 (pbk.)
1601630298 (pbk.)