California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Sinclair, John, 1944-
Title Advertising, the media and globalisation [electronic resource] : a world in motion / John Sinclair.
Published Abingdon, Oxon ; New York : Routledge, 2012
Book Cover

 Electronic Book  HF5821 .S577 2012eb    ONLINE
Description 1 online resource ( 160 p.) : ill.
Bibliography Includes bibliographical references and index.
Contents Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions.
Subject Advertising -- Social aspects.
Mass media.
Globalization -- Social aspects.
Related To Print version: Sinclair, John,. Advertising, the media and globalisation. Abingdon, Oxon ; Routledge, 2012. 9780415668828 0415668824 9780415668835 0415668832 0203143647 (DLC) 2011041862
ISBN 0203143647 (electronic bk.)
9780203143643 (electronic bk.)