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From Anita Bryant to California Proposition 8 : the religious right's attack on LGBT rights -- An uphill battle in the 70s and 80s : building LGBT movement infrastructure -- Fighting the right in the 90s : developing sophisticated campaigns -- A winning streak : teaching campaign tactics, building statewide organizations -- And spreading victories -- Losing at same-sex marriage : rethinking ballot measure tactics -- Smears, tears, and queers : race and transgender inclusion in campaigns.