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Author Greene, Jay.
Title Design is how it works : how the smartest companies turn products into icons / Jay Greene.
Published New York : Portfolio, 2010.
Book Cover
LOCATION CALL # STATUS
 Floor4  TS171 .G726 2010    IN LIBRARY
  
Description 231 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Porsche -- Nike -- LEGO -- OXO -- REI -- Clif Bar -- Ace Hotels -- Virgin Atlantic -- The intersection of business and design.
Summary Jay Greene shows how important it is to build a culture in which design is more than an after-the-fact concern, it's part of your company's DNA. Drawing on interviews with top executives, Greene illuminates the methods of companies that rely on design to stand out in their industry.--[book jacket]
Subject Industrial design -- Case studies.
New products -- Case studies.
Industrial design coordination.
Branding (Marketing)
ISBN 1591843227
9781591843221
OCLC number 457151372