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Author Hasegawa, Yōzō, 1943-
Uniform Title Kurīn kā wōzu. English
Title Clean car wars : how Honda and Toyota are winning the battle of the eco-friendly autos / Yozo Hasegawa ; translated by Tony Kimm.
Published Singapore : John Wiley & Sons (Asia), 2008.
Book Cover

 Floor3  HD9710.J34 T62 2008    IN LIBRARY
Description x, 189 p. : ill. ; 23 cm.
Bibliography Includes bibliographical references (p. [182]) and index.
Summary As the American Big Two, GM & Ford, continue to lose market share in the world, Japan's leading auto-makers--Toyota and Honda--are expanding their global share and increasing their profits by presenting high-quality, credible and highly efficient automobiles. The recent oil price hike is sure to accelerate the trend towards clean car technology, which will be a key to survival in the global automobile industry. Toyota recently became the world's number one automobile company and looks set to further extend its lead. Consumers have shown tremendous interest in Japanese cars, especially for their clean and efficient technology. This book offers insights into the Japanese car industry and its future direction.--From publisher description.
Subject Toyota Jidōsha Kabushiki Kaisha.
Honda Giken Kōgyō Kabushiki Kaisha.
Automobiles -- Japan -- Design and construction.
Hybrid electric cars.
Automobiles -- Environmental aspects.
Related Names Kimm, Tony.
Alternate Title How Honda and Toyota are winning the battle of the eco-friendly autos
ISBN 0470823291
OCLC number 226381385