California State University, Northridge WordmarkOviatt Library WordmarkOviatt Library Catalog Wordmark
Author Ayres, Ian, 1959-
Title Super crunchers : why thinking-by-numbers is the new way to be smart / Ian Ayres.
Published New York : Bantam Books, 2007.
Book Cover

 Floor3  HA29 .A88 2007    IN LIBRARY
Description 260 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Introduction : the rise of the super crunchers -- Who's doing your thinking for you? -- Creating your own data with the flip of a coin -- Government by chance -- How should physicians treat evidence-based medicine? -- Experts vs. equations -- Why now? -- Are we having fun yet? -- The future of intuition (and expertise).
Summary Gone are the days of solely relying on intuition to make decisions. Today, number crunching affects your life in ways you might never imagine. Economist Ian Ayres shows how today's organizations are analyzing massive databases at lightning speed to provide greater insights into human behavior. From Web sites like Google and Amazon that know your tastes, to a physician's diagnosis or your child's education, to boardrooms and government agencies, this new breed of decisionmakers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.--From publisher description.
Subject Statistics.
Regression analysis.
Sampling (Statistics)
Standard deviations.
ISBN 9780553805406 (hardcover)
0553805401 (hardcover)
0553380540 (pbk.)
9780553380545 (pbk.)
OCLC number 122973719