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Measurement trends and issues. Measures of instructional communication / Patricia Kearney and Michael J. Beatty ; Measures of interpersonal communication / Rebecca B. Rubin and Elizabeth E. Graham ; Measures of mass communication / Alan M. Rubin and Elizabeth M. Perse ; Measures of organizational communication / Cal W. Downs, Sue DeWine, and Howard H. Greenbaum. -- Measure profiles. Affective learning ; Affinity-seeking instrument ; Argumentativeness scale ; Attributional confidence scale ; Audience activity measures ; Behavior alteration techniques ; Communication satisfaction questionnaire ; Communicative adaptability scale ; Communicative competence scale ; Communicator competence questionnaire ; Communicator style measure ; Compliance-gaining techniques ; Conversational appropriateness/effectiveness scales ; Cultivation index ; Family communication patterns scale ; Feelings of understanding/misunderstanding scale ; Generalized immediacy scale ; Gratification sought and obtained scales ; Group behavior inventory ; Individualized trust scale ; Interaction involvement scale ; International Communication Association audit ; Interpersonal attraction scale ; Interpersonal communication motives scale ; Interpersonal communication satisfaction inventory ; Interpersonal solidarity scale ; Mean world index ; Mentoring and communication support scale ; News credibility scale ; Nonverbal immediacy behaviors instrument ; Organizational communication conflict instrument ; Organizational communication development audit questionnaire ; Organizational communication scale ; Organizational culture survey ; Organizational identification questionnaire ; Parasocial interaction scale ; Perceived homophily measure ; Perceived realism scale ; Personal involvement inventory ; Personal report of communication apprehension ; Political media gratification scale ; Quality marriage index ; Receiver apprehension test ; Relational communication scale ; Relational dimensions instrument ; Revised self-disclosure scale ; Source credibility scale - Berlo ; Source credibility scale - McCroskey ; Speakers' perceptions of situational causes of anxiety ; Student motivation scale ; Student resistance strategies ; Teacher credibility ; Teacher satisfaction scale ; Teacher self-disclosure instrument ; Team-review questionnaire ; Television affinity scale ; Television viewing motives scale ; Three-dimensional communication load scale ; Unwillingness-to-communicate scale ; Verbal aggressiveness scale ; Verbal immediacy behaviors.